Welcome to EMMA & GRACE
Welcome to EMMA & GRACE, a boutique born from love, loss, and an unshakeable belief that every woman deserves to feel beautiful. Our story began twenty-five years ago on King Street in Charleston, when my husband Thomas and I opened our doors with a simple dream: to create a warm, welcoming space where women of all ages and sizes felt truly seen. What started as a small family shop has grown into a community of over 38,000 women across the country.
Today, my daughter Grace and I run this boutique together — and we are moving to a bigger home to serve you better. We invite you into our world: a place where every piece is chosen with care, and every collection is designed to make you feel confident, comfortable, and effortlessly elegant.
How It All Began
In the beginning, EMMA & GRACE was built around a simple idea: clothing should feel personal. Inspired by our life in Charleston and the lessons Thomas taught us, our early collections focused on comfort, quality, and understated beauty. Over time, that vision grew into a boutique that blends timeless silhouettes with a modern sensibility — created for women who appreciate authenticity and ease.
The years have always been a special time for us — a season of reflection, warmth, and togetherness. That spirit continues to guide everything we choose.
The Heart of Our Boutique
Every EMMA & GRACE collection begins with a feeling — the warmth of a mother's hug, the softness of familiar textures, the joy of slowing down. Our pieces are designed to move with you through every season of life: cozy yet refined, simple yet elevated.
From carefully selected fabrics to thoughtful finishing details, each design reflects our commitment to quality and intention. We believe style should never feel forced — it should feel natural, confident, and quietly beautiful.
A Move 25 Years in the Making — Our Moving Sale
Twenty-five years is a long time to love what you do. To celebrate this next chapter, we're offering our Moving Sale — a once-in-a-lifetime opportunity to discover your favorite EMMA & GRACE pieces at the lowest prices we've ever offered.
This collection reflects everything we've learned about dressing real women: warmth, comfort, and effortless elegance — pieces designed to be worn now and cherished for years to come.
Thank you for being part of EMMA & GRACE.
We're honored to be part of your story.
With warmth,
EMMA & GRACE